Friday, December 6, 2013

Why Book Covers are So Important – Shanna Hatfield @ShannaHatfield #thechristmascowboy

Why Book Covers are So Important

Many scoff at that old adage of not judging a book by its cover, but the harsh truth is that people judge books by their covers every minute of every day. That’s why it is so, so important for book covers to stand out from the crowd – in a good way. First, let me state that I am not an expert on book covers. Not at all. However, I have learned a few things in the last two years of self-publishing about book covers and thought I’d share them with you today.

Your book cover should provide, at a glance, some hint about your story. People should be able to look at your cover and see a tiny preview into the book. If you’re writing a flowery romance that’s all sunshine and roses, you wouldn’t slap a photo of death and destruction on the cover. Likewise, if your book is a dark, suspense thriller, you wouldn’t make the cover all happy and cheery. Your cover should set the tone for the book. Similarly, it’s helpful if your cover image reflects the content of your book. If your book is set in the mid- 1800s in a western town, you wouldn’t put a photo of a skyscraper on the cover. The image should allude to the story.

The next step is one I think many people forget to take into consideration when they are choosing a book cover. Picture your cover the size of a postage stamp. That is close to the size your book appears in on-line retailers. Can readers clearly see the image? The title? Your name?

While a cover may look great filling your computer screen at full resolution, when you get it down to that tiny little size, it may lose all the important detail. It is tempting for authors just getting started to cut costs by slapping together something for a cover. Resist that urge with every fiber of your being. If you don’t have graphic design skills or resources, hire someone who does to design your cover. You want your book cover to look professional and polished. Avoid purchasing a popular pre-made book cover. I’ve noticed, especially during the holiday season, you can easily find the same cover on a dozen different books in a quick look through online offerings. When a reader is browsing through sea of identical covers, there’s a strong chance they won’t choose any of the books. Stand out from the crowd with something unique. There are many talented graphic artists working for reasonable fees.

You absolutely want your book cover to be an original. Invest time, funds, or effort into making it the very best cover possible.

Your book deserves it and so do you.


For more details about The Christmas Cowboy, visit The Christmas Cowboy page on Shanna’s website. From December 1-24, Shanna will donate 10% of her net proceeds from all her book sales to the Justin Cowboy Crisis Fund.

Find The Christmas Cowboy, and her other books at: Amazon | Barnes & Noble | Smashwords

Follow Shanna online: ShannaHatfield | Facebook | Pinterest | Goodreads | You Tube

Author Bio: Shanna Hatfield is a hopeless romantic with a bit of sarcasm thrown in for good measure. In addition to blogging, eating too much chocolate, and being smitten with Captain Cavedweller, she writes clean romantic fiction with a healthy dose of humor. She is a member of Western Writers of America, Women Writing the West, and Romance Writers of America.

The Christmas Cowboy

"10% of the net proceeds from all my book sales December 1-24 will be donated to the Justin Cowboy Crisis Fund®"

Buy Now @ Amazon

Genre – Romance (contemporary western)

Rating – PG

More details about the author

Connect with Shanna Hatfield on Facebook and Twitter


Quality Reads UK Book Club Disclosure: Author interview / guest post has been submitted by the author and previously used on other sites.


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